Custom brand identity for Paciughiamo,a brand of baby products, born from the idea of Silvia. Together we thought about how we could express the identity of her brand, and immediately we found a perfect understanding. I opted for a simple and clean style, with fresh and bright colors. Her brand identity recalls the world of childhood, maintaining a playful but not obvious aspect to it. A couple of bunny ears was all that was necessary to recall her products and add to the logotype a charming touch.
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