Claudia and I started the collaboration in October 2020, to renew the corporate identity of her brand Malvarosa, a floral decoration atelier. We started with the thank you card that customers send with their products, personalizing it with my watercolor and custom graphics. Later we gave new life to other elements, such as the tag for the bouquets, the cards with instructions, and the icons and banner for her website. Malvarosa’s visual identity has a coherence that is maintained from printed paper products to digital ones, to ensure brand recognition on any type of support. To do this, each element I have created responds to specific criteria of readability and functionality according to use and communication needs.

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