On this page I present the brand identity created for Larimeloom in 2016, an atelier specializing in handcrafted wedding dresses. To achieve this, we worked side by side to understand how to fully convey the brand’s values. The owner of the brand, Lucia, wanted to convey the sense of craftsmanship and uniqueness of the brand, without taking away from the product itself. To recall the handcrafted aspect of the brand, I created a logo that recalled calligraphy, while on a decorative level I used watercolor and ink on backgrounds and icons. What I love most about this project is that Lucia and I were able to find a design that fully expressed her vision, and felt strongly hers!

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